Use these summary listings, along with your organization's existing marketing and outreach plans. Download the PDF of opportunities within these tarket markets and email or call the contact person directly.

Scroll below or use the navigation links to the right to jump to your area of interest.

Marketing to Visitors Before They Arrive
Electronic marketing: The Bureau's Web site averages 10,000 unique visitors per day looking for exciting San Francisco information. Direct these visitors to your business through:

• Advertising on www.onlyinsanfrancisco.com - Rates vary
  Contact Weaver Multi-Media: (415) 646-0082 or erins@weavergroup.com
  
• Premium Placement- $185/yr. for two-way link;
  $225/yr. for one-way link. Contact Connie Neeley: 415-227-2695 or cneeley@sfcvb.org
  
• San Francisco Electronic Newsletter: Ads and sponsorships reach more than 50,000 opt-in monthly subscribers with active links back to www.sfvisitor.org. - Rates vary. Contact Kerensa Hogan: 415-227-2637 or khogan@sfcvb.org
  
• Visa Preferred Travel. Only in San Francisco. Only With Visa: Attract visitors to your business by offering value-added specials and discounts for when they use their Visa credit cards. Offers will be listed on www.sfvisitor.org - Membership benefit. Contact Cynthia Yuen: 415-227-2663 or cyuen@sfcvb.org
  

Direct marketing: Visitor information kits catch the attention of visitors during the planning stages of their San Francisco visit. More than 50,000 are distributed annually.

• Visitor Information Kits: Send your brochure to potential visitors - $500/mo..
  Contact John Ontiveros: 415-283-0106 or jontiveros@sfcvb.org
  
• 4"x6” Information Kit Ads: Promote your business right on the kit's envelope - (exclusivity available) $5,000/qtr. Contact John Ontiveros: 415-283-0106 or jontiveros@sfcvb.org
  
• San Francisco Visitors Planning Guide: 80,000 distributed annually to visitors seeking advanced information on attractions, sightseeing, restaurants museums, accommodations and more - Business listings provided with membership. Ad rates vary
  Contact Weaver Official Publications at 415-646-0080 or 415-646-0082
  
  Winter/Spring 2007 Deadline: Sept. 13, 2006
  Summer/Fall 2007 - Deadline: TBD

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Marketing to Visitors Once They're Here
The Visitor Information Center (VIC), located in Hallidie Plaza, is the primary place for visitors to obtain San Francisco
information. More than 400,000 visitors walk through the doors annually.

• 8.5"x11” Brochure Rack Ads - $900/yr.
  Contact John Ontiveros: 415-283-0106 or jontiveros@sfcvb.org
  
• 4-color 3’x8’ Ceiling Banner Ads - $3,000/yr.
  Contact John Ontiveros: 415-283-0106 or jontiveros@sfcvb.org
  
• 16”x20” Duratrans Light Box Ads - $1,500/yr.
  Contact John Ontiveros: 415-283-0106 jontiveros@sfcvb.org
  
• 43”x62” Duratrans Light Box Ads - $3,000/yr.
  Contact John Ontiveros: 415-283-0106 jontiveros@sfcvb.org
  
• 4"x9” Brochure Display - Membership benefit
  Contact John Ontiveros: 415-283-0106 or jontiveros@sfcvb.org
  
• The San Francisco Book: 320,000 San Francisco Books -- our official visitors guide -- are distributed annually to hotel concierges, visitor centers, retail outlets and more - Business listings provided with membership. Ad rates vary
  Contact Weaver Official Publications at 415-646-0080 or 415-646-0082
  
  Winter/Spring 2007 Deadline: Sept. 13, 2006
  Summer/Fall 2007 - Deadline: TBD

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Official Bureau Publications
Bureau publications are the recognized leaders in providing San Francisco information to visitors and travel professionals. Members reach targeted audiences through business listings and great advertising opportunities. Advertising schedule is below. You can let us know anytime if you have updated information for your business listing.

• The Professional Travel Planner’s Guide: Helps 25,000 travel agents, tour operators and wholesalers create memorable group visits. Business listings provided with membership. Advertising rates vary. Contact Weaver Official Publications at
  415-646-0080 or 415-646-0082
  
  2008 edition Deadline:TBD



• San Francisco Visitors Planning Guide: 80,000 distributed annually to visitors seeking advanced information on attractions, sightseeing, restaurants museums, accommodations and more. Business listings provided with membership. Ad rates vary. Contact Weaver Official Publications at 415-646-0080 or 415-646-0082
  
  Winter/Spring 2007 Deadline: Sept. 13, 2006



• The San Francisco Book: 320,000 San Francisco Books — our official visitors guide — are distributed annually to hotel concierges, visitor centers, retail outlets and more.- Business listings provided with membership. Ad rates vary. Contact Weaver Official Publications at 415-646-0080 or 415-646-0082
  
  Winter/Spring 2007 Deadline: Sept. 13, 2006



• The Meeting and Event Planner’s Guide: Assists more than 15,000 convention, incentive and group meeting planners build successful San Francisco events. Business listings provided with membership. Advertising rates vary. Contact Weaver Official Publications at 415-646-0080 or 415-646-0082
  
  2007 Edition Rlease: Nov. 8, 2006
  2008 Edition Deadline: TBD
  

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Hotel Opportunities
The Bureau produces online, newspaper and magazine advertisements that attract consumers to San Francisco. Capture incremental bookings by participating in these programs.

• Hotel Cooperative Marketing Program: Feature your hotel on www.sfvisitor.org with a premier listing and in all Bureau sponsored hotel programs. Rates vary.
  Contact: Cynthia Yuen 415-227-2663 or cyuen@sfcvb.org.
  
• Online Hotel Reservations: Make it easier for consumers to book your property by displaying hotel information, rate specials and even photos. Commission based. Contact: Contact Kerensa Hogan: 415-227-2637 or khogan@sfcvb.org
  
• Visa Preferred Travel. Only in San Francisco. Only With Visa: Attract visitors to your business by offering value-added specials and discounts for when they use their Visa credit cards. Offers will be listed on www.sfvisitor.org - Membership benefi. Contact Cynthia Yuen: 415-227-2663 or cyuen@sfcvb.org
  

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Restaurant Opportunities
Set your restaurant apart from San Francisco’s thousands of eating establishments by participating in Bureau restaurant marketing programs. Benefits may include print and online advertisements, premier Web placement and more.

• Restaurant Cooperative Marketing Program: Boost covers at your restaurant by participating in Bureau restaurant-focused programs, including 2006 Dine-About-Town, Crab Festival, OpenTable.com and more. Receive a full-year enhanced Web listing with participation. $600 plus a $100 dining certificate.
  Contact: Cynthia Yuen 415-227-2663 or cyuen@sfcvb.org.
  
• 2007 Dine-About-Town: Increase covers during a traditionally slow period by offering diners prix fixe lunch and dinner menu options. Contact: Cynthia Yuen 415-227-2663 or cyuen@sfcvb.org.
  
• Visa Preferred Travel. Only in San Francisco. Only With Visa: Attract visitors to your restaurant by offering value-added specials and discounts for when they use their Visa credit cards. Offers will be listed on www.sfvisitor.org - Membership benefit. Contact: Cynthia Yuen: 415-227-2663 or cyuen@sfcvb.org

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Attractions/Sightseeing/Museums/Retail and other Opportunities
When visitors come to the City, make sure they walk through your doors. Participating members receive premier online exposure and will be featured in a regional print campaign. Specific ads will be created to feature specific types of businesses

• Cooperative Marketing Program: Maximize your exposure to visitors. Participants receive premier online exposure and will be featured in a regional
  print campaign created to stimulate visits to the Web listing for your business. Specific advertisements will be created featuring the business categories participating. Rates vary. Contact: Cynthia Yuen 415-227-2663 or cyuen@sfcvb.org.
  
• 2006 Winter Marketing Program: Participating in this marketing program can help your business battle San Francisco’s traditionally slow travel season. Partnerships start at $10,000 and rates vary. Contact: Cynthia Yuen 415-227-2663 or cyuen@sfcvb.org.
  
• 2007 Crab Festival: Every February San Francisco celebrates the Dungeness crab and you can be a part of it by sponsoring crab-centric activities to drive visitor traffic to the City. Neighborhood associations, shopping centers, attractions and restaurants are encouraged to join this month-long celebration. Rates vary.
  Contact: Cynthia Yuen 415-227-2663 or cyuen@sfcvb.org.
  
• Tickets~N~SF Online Sales & Promotion: Sell your tickets, admissions, products and souvenirs on the Bureau's online store. Commission based Contact: John Ontiveros 415-283-0106 or jontiveros@sfcvb.org
  
• Visa Preferred Travel. Only in San Francisco. Only With Visa: Attract visitors to your restaurant by offering value-added specials and discounts for when they use their Visa credit cards. Offers will be listed on www.sfvisitor.org - Membership benefit. Contact Cynthia Yuen: 415-227-2663 or cyuen@sfcvb.org

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Conventions and Meetings
The Convention Sales staff aggressively sells San Francisco and Bureau members to association and corporate meeting planners while ensuring customer satisfaction by providing valuable resources to groups and their attendees.

• Online Convention Calendar: The members-only online convention calendar provides access to valuable contact information for advanced marketing to incoming meeting planners and convention delegates - Membership Benefit:
  
  Click here to access the calendar. Company ID and PIN are required. If you need assistance, contact Membership Development: 415-227-2695 or
  membership-development@sfcvb.org

Selling San Francisco (and your business)
Join the Bureau on the road promoting San Francisco to more than 8,000 national, regional and state association and corporate meeting planners – key customers that bring new and repeat business to San Francisco. Network on these sales trips:

• Promotional Brochure Opportunites
  The Bureau will exhibit at the following shows and is giving members additional opportunities for exposure. Members may provide up to 200 promotional brochures at $150/participating member for the following shows:
  
  American Academy of Pediatrics (AAP)
  Oct. 7-9, 2006, for Oct. 27-30, 200
  The AAP show helps prepare their delegates for their 2007 conventions in
  San Francisco. $150 for 200 brochures. Cost includes shipping and display. Please note, the return shipping of material is not included in this price.
  Deadline to provide brochures: Sept. 12, 2006
  
  American Dental Association (ADA)
  Oct. 15-19, 2006, for Sept. 28 - Oct. 1, 2007. The AAP and ADA shows help prepare their delegates for their 2007 conventions in San Francisco. The ADA show helps prepare their delegates for their 2007 conventions in San Francisco. $150 for 200 brochures. Cost includes shipping and display. Please note, the return shipping of material is not included in this price.
  Deadline to provide brochures: Sept. 122006
  
  For more information, contact Kimberly Lee at 415-227-22672.
  
• Joint VIP Client Event with Atlanta CVB
  Washington, DC, Fall 2006 - Market San Francisco and your business to convention and meeting planners in the Eastern Region.
  Deadline: TBA
  Participation fee: $500
  Contact:: Kenly Moy 202-466-4400
  
  
• TBD November Joint VIP Client Event
  
• Washington, D.C.
• Join the Bureau in co-hosting an event with the Atlanta CVB for 40 association, corporate and government meeting planners.
• Participation: $1,500
• Contact Kenley Moy,, 202-466-4400
  
• TBD February U.K. Sales Mission
• London, England
• Reach key buyers and meeting planners in the international convention market.
• Participation: $2,500
• Contact Wendy Ramirez, 415-227-2652
  
• TBD March Chicago Client Event
• Chicago, Illinois
• Reach 60 association, corporate and government meeting planners
• Participation: Varies, starting at $300
• Contact Jason Wolterstorff, 415-227-2629
  
• TBD March Convention Sales Mission with the Mayor
• Chicago, Illinois & Washington DC
• Meet key meeting planners
• Participation: $1,500 per city
• Contact Kathryn Horton, 415-227-2630

Trade Advertising

• Convention Trade Advertising:
  The Bureau’s trade advertisements reach thousands of meeting planners.
  Deadline: Ongoing; Various Tiered Opportunities
  Contact: Lysa Lewin at 415-227-2616
  
• The Meeting and Event Planner’s Guide: Assists more than 15,000 convention, incentive and group meeting planners build successful San Francisco events - Business listings provided with membership. Advertising rates vary. Contact Weaver Official Publications at 415-646-0080 or 415-646-0082
  
  2007 Edition Release: Nov. 8, 2006
  2008 Edition Deadline: TBD

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Tour Operators, Travel Agents and Airlines
Tourism sales missions and events provide participating members with valuable direct exposure to the domestic and international travel trade – tour operators, wholesalers and retail travel agents – who build travel programs to the San Francisco area.

Sales Missions and Tradeshows

• October 4, Los Angeles-based Tour Operators Reception

  • Los Angeles, California
  • Reach key L.A.-based tour operators
  • Participation: $500
  • Contact Peggy Lau, 415-227-2641
    
• October 20-November 2, European Sales Mission
  
• Paris, France & Frankfurt, Germany
• Meet with tour operators and major travel agencies
• Participation & brochure distribution available
• Contact Peggy Lau, 415-227-2641
  
• TBD October Mexico Sales Mission
  
• Mexico City, Mexico
• Meet with tour operators and major travel agencies
• Participation: $750
• Contact Peggy Lau, 415-227-2641
  
• November 3-7, National Tour Association (NTA) Annual Convention
  
• Salt Lake City, UT
• Meet with motorcoach operators and group operators
• Participation: TBD
• Contact Peggy Lau, 415-227-2641
  
• November 4-19 World Travel Market (WTM)
  
• London, England
• Participate in premier show for UK travel trade
• Participation: $300
• Peggy Lau, 415-227-2641
• November 9-11 Showcase USA
  
• Turin, Italy
• Meet with tour operators and major travel agencies
• Participation: Brochure distribution $200
• Contact Peggy Lau, 415-227-2641
  
• November 28-30 EIBTM & European Sales Calls
  
• Barcelona, Spain
• Reach major European tour operators and participate in the Business & Incentive market
• Participation: Brochure distribution $300
• Contact Peggy Lau, 415-227-2641
  
• TBDJanuary RSA Summit/East Coast Sales Calls
  
• New York City, New York
• Reach major European receptive companies
• Participation: TBD
• Contact Peggy Lau, 415-227-2641
  
• January 16-22 Japan Sales Mission
  
• Osaka, Nagoya & Tokyo, Japan
• Meet with tour operators and major travel agencies
• Participation: $3,000
• Contact Peggy Lau, 415-227-2641
  
• TBD Januray Mexico/California Alliance
  
• Mexico City & Guadalajara, Mexico
• Participation: TBD
• Contact Peggy Lau, 415-227-2641
  
• February 8-12 Mid-Atlantic Tradeshow/Copenhagen Sales Calls
  
• Reykjavik & Copenhagen, Denmark
• Reach tour operators and travel trade in the Scandinavian and Northern European market
• Participation: $1,700
• Contact Peggy Lau, 415-227-2641
  
• February 11-23 Australia & New Zealand Sales Mission
  
• Australia & New Zealand
• Reach retail travel agents, tour operators and incentive operators
• Participation: $3,000 (estimated)
• Contact Peggy Lau, 415-227-2641
  
• March 7-11 International Touristik Borse (ITB)
  
• Berlin, Germany
• Largest travel-related exhibit forum in the world
• Participation: Brochure distribution $300
• Contact Peggy Lau, 415-227-2641
  
• March 28-April 2 Cruise San Francisco Sales Mission
  
• Fort Lauderdale, Florida
• Participate in Cruise 360 Tradeshow – targeted sales calls to tour operators
• Participation: booth participation and brochure distribution available
• Contact Peggy Lau, 415-227-2641
  
• TBD April Mexico Sales Mission
  
• Mexico City, Mexico
• Meet with tour operators, incentive planners and major travel agencies
• Participation: $750
• Contact Peggy Lau, 415-227-2641
  
• April 19-21 California Travel Market (CTM)
  
• Anaheim, California
• California-only tradeshow with scheduled appointments with tour operators and journalists
• Contact Peggy Lau, 415-227-2641
  
• April 21-25 Travel Industry Association of America (TIA) Pow Wow
  
• Anaheim, California
• International tour operators, retail agents and incentive operators.
• Participation: Co-host evening event on April 24 for $600
• Contact Peggy Lau, 415-227-2641

Scandinavia Team: $900
Contact: Peggy Lau, 227-2641

Expanding your Reach
Other ways to expand your reach to the professional travel trade.

• VIP Culture Passport: Showcasing the City’s arts and culture, the VIP Culture Passport is distributed to meeting planners, travel trade and media. Membership benefit. Restrictions apply.
  Contact: Geraldine O’Brien 415-227-2659 at gobrien@sfcvb.org
  
• Familiarization (FAM) Tours: Help keep international and domestic travel planners up to date on San Francisco offerings by coordinating local arrangements that may include accommodations, sightseeing and group services. Membership benefit.
  Contact: Peggy Lau 227-2641or plau@sfcvb.org
  
• The Professional Travel Planner’s Guide: Helps 25,000 travel agents, tour operators and wholesalers create memorable group visits - Business listings provided with membership. Advertising rates vary. Contact Weaver Official Publications at 415-646-0080 or 415-646-0082
  
  2007 Edition Deadline: Nov. 21, 2006
  Release: Feb. 23, 2007

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Member to Member and More
Investment in the Bureau provides members access to marketing and networking opportunities that can enhance their business. Member programs and communications helps members realize the full scope of their benefits.

Educational Opportunities
Educational opportunities equip members with tips, tools and resources to help reach their target markets.

• Member Orientation & Refresher Sessions: Discover (or rediscover) the benefits of Bureau membership and how to put them to work for your business. Membership benefit. Monthly, space is limited
  Contact: Sarika Patel, 415-227-2666
  
• Market Briefings: Tips and resources for working with your target market: group and individual travelers, convention planners and travel writers. Registration is $20. Monthly, space is limited.
  Contact: Sarika Patel, 415-227-2666
  
• Educational Seminars: Half-day sessions provide the real nuts and bolts for your business to better position itself for success. Produced by the SFCVB Education & Research Foundation. $99 in advance, ($125 onsite)
  Contact: Lisa Cleveland, 415-227-2652
  

Networking Opportunities
Bureau events provide members the opportunity to build a powerful business and referral network.

• Member Business Exchanges: Network with industry leaders and enjoy the food, beverage, entertainment and other services of fellow members.
  $25 earlybird ($35 onsite). Monthly, space is limited.
  Contact: Sarika Patel, 415-227-2666
  
• 96th Annual Luncheon Meeting: June 6, 2006 - Annual meeting to acknowledge incoming and outgoing Bureau leaders, acknowledge acheivements and build upon success.
  
  - Gold table - $5,000
  - Silver table - $2,500
  - Bronze table - $1,500
  Contact: Lisa Cleveland, 415-227-2652
  

Expand your Reach
There are several easy and effective ways to expand your reach.

• Event Sponsorships: Cash and in-kind sponsorships provide great visibility for your business and needed support for quality Bureau programs. Opportunities at member business exchanges, educational seminars & more.
  Contact: Lisa Cleveland, 415-227-2652
• Member Showcase: Present your specialty to Bureau staff who often can refer businesses. Monthly, space is limited. Membership benefit.
  Contact: Sarika Patel, 415-227-2666
  
• Cablegram Express and Cablegram Ads: Reach fellow members by advertising in the member publications they read weekly and quarterly. Multiple ad rates apply.
  - Cablegram Express: $300 - $1,400
  - Cablegram: $1,500 - $6,000
  Contact: Tanya Houseman 415-227-2642
  
• Ambassador Program: Ambassadors greet event attendees, help with way finding and introduce guests to other members. Great networking opportunity. Membership benefit.
  Contact: Lisa Cleveland, 415-227-2652
  
• Listings in Official Bureau Publications: The recognized leaders in providing San Francisco information to visitors and travel professionals.
  See publications above, or click here.
  

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Travel Media
The SFCVB Public Relations division assists 1,600 journalists each year. Many are writing for consumer, meeting and
convention, travel trade, online or international publications and newsletters. Information appearing as editorial content is
considered far more credible at a fraction of the cost of paid media (advertising).

• What's New in San Francisco
  “What’s New” press releases are distributed every 1-2 months via email and press kits to travel media around the world and are posted in the Travel Media section of www.sfvisitor.org. Submit your release for consideration in “What’s New in San Francisco.”
  Membership Benefit; Deadlines Vary
  Cindy Hu: 415-227-2635 or chu@sfcvb.org
  
• Publicity Alerts
  Email newsletter with information on journalists who are seeking assistance or information related to upcoming coverage of San Francisco. Distributed to members once a week, or as opportunities become available.
  Membership benefit
  Laurie Armstrong: 415-227-2603 or larmstrong@sfcvb.org
  
• Media Assistance
  More than 300 journalists will visit San Francisco to write travel articles about the City this year. Providing complimentary lodging meals, activities, transportation, etc., can result in exposure.
  Access is Membership benefit; Deadlines vary
  Certificates or passes may be given to Bureau in advance.
  Tim Zahner: 415-227-2651 or tzahner@sfcvb.org
  
• Post Your Press Release on www.sfvisitor.org
  Post your press release in the Travel Media section of www.sfvisitor.org.
  $50/Month for first page; $30/month for each additional page
  Tim Zahner: 415-227-2651 or tzahner@sfcvb.org
  
• San Francisco Photos/Videos/B-Rolls
  These San Francisco promotional materials are available to members for non-commercial use in promotion of travel to San Francisco. Call or email for complete guidelines.
  Membership Benefit; Available on loan
  SFCVB Photo Librarian: 415-227-2636 or photo-library@sfcvb.org
  

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You can also take advantage of these ongoing Advertising and Promotional Opportunities.